Behind the Work

I’m an Integrated Producer with 8 years of experience working within production, having grown through the ranks to lead bold, high-impact 360° global campaigns across the fashion and entertainment industries. With a core focus on editorial, branded content, and the end-to-end production of both media and product launches, I bring a dynamic and strategic lens to every project, driving storytelling that is both culturally resonant and creatively ambitious.

I specialise in crafting narratives that reflect the zeitgeist, spark meaningful dialogue, and leave a lasting impression. My passion lies in producing work that captivates, educates, and excites building campaigns that deeply connect with audiences across platforms and markets.

From social, UI, OOH/DOOH, and print, to live activations, events, and localisation, I deliver integrated campaigns that are cohesive, impactful, and crafted with intention. With a foundation rooted in both fashion and entertainment, I approach each brief with a sharp editorial eye, a deep understanding of audience engagement, and a commitment to innovation.

I’ve had the privilege of collaborating with iconic brands and global A-list talent, including MADONNA, RIHANNA, GERARD BUTLER, ADRIANA LIMA, JAMES BAY, ELLA PURNELL & TIMOTHY SPALL. As well as FENTY, SKY, NBC UNIVERSAL, NETFLIX, STARZ, BOTTEGA VENETA, SUPREME, VACHERON CONSTANTIN, MULBERRY, MR PORTER, ALEXA CHUNG, KENDO BRANDS, ART PARTNER, JN PRODUCTION, AND THE ANGELA DE BONA AGENCY (ADB).

What makes me unique? My on-set music playlist. From the atmospheric tones of modern classical composer A. Blomqvist and the vibrant sounds of Brazilian artist Mariana Froes, to the raw edge of emerging London rap talent like JM7, I curate playlists that elevate the mood and energy of the set. My diverse musical approach enhances the atmosphere for cast and crew, cultivating a positive, energised atmosphere that brings out the best in every collaborator.

As I continue to evolve within production, I’m excited to expand my portfolio into new territories pushing creative boundaries and embracing opportunities that challenge convention. I remain committed to collaboration, representation, and delivering powerful, culturally relevant work.