Project: Sweetpea | 360° Integrated Campaign

Client: Sky Studios

Channel: Sky Atlantic

Role: Producer

Delivery: Key Art | Promos | OOH | DOOH | Activation

Based on the hit novel by C.J. Skuse, Sweetpea is a darkly comedic, coming-of-'rage' series starring Ella Purnell (Yellowjackets, Fallout) as Rhiannon, a seemingly quiet wallflower on a dangerously intoxicating path of self-discovery.

I was tasked with producing the post shoot key art and promotional assets for the series. As this was a brand-new title that Sky aimed to develop into an ongoing franchise, the creative team also established a full brand identity, which fed directly into the promotional materials. The campaign focused on the theme “sweet but deadly”, a playful and provocative take on the show’s title and tone. This identity guided everything from visual treatments to tagline development, creating a cohesive and instantly recognisable look across all touch points.

The series was licensed globally to NBCUniversal and sold into additional territories, with the key art and promotional materials subsequently localised across various international markets. This was a key consideration during development, influencing both the visual approach and the selection of promo track options to ensure adaptability across cultures, languages, and formats.

Photographer | Simon Emmett

Creative Director | Simon Corkin

Art Director / Designer | Basile Cuvelier

Senior Designer | Damian Martinez

Midweight Designer | Abbie Edwards

Retoucher | Andy D'Cruz

Social Genre Edit: Crime Thriller

Social Genre Edit: Dark Comedy

Social Genre Edit: Messed Up

Critical Acclaim

Promo | Creative Director Gregg Clark

Main Trailer | Creative Editor Laura Healey

Social Genre Editors | Senior Creative Editor Marta Meloni | Creative Editor Charlotte Whiteway | Creative Editor Craig Mcarthur

Critical Acclaim | Creative Editor Hannah Marchant

Audio | Sound Designer James Taylor

Track | La Roux In For The Kill

Main Trailer

Waterloo Station Takeover Campaign - Kiosk | Tunnel Wrap | OOH Bus T-Sides

Social posts by leading talent Ella Purnell during Waterloo Station takeover activation

Key Art

Creative Director Johnny Ace | Senior Designer Kay Patel | Midweight Designer Jared Lafone | Retoucher Kristina Stankeviciute-Polezajeva

Project: Boyzone: No Matter What

Client: Sky

Channel: Sky Documentaries

Role: Producer

Deliverables: Key Art | Promos

Boyzone: No Matter What is a compelling three-part documentary series chronicling the journey of the iconic 90s boy band, Boyzone. From the dizzying heights of teen idol fame to the heartache of internal conflict and personal loss, the series offers an emotional and unflinching look behind the scenes. The promotional campaign taps into deep nostalgia for 90s pop culture, capturing the hysteria of devoted teenage fans, while gradually unveiling the darker side of stardom and the tragic loss of Stephen Gately. The key art team powerfully mirrored the tone of the promo with the symbolic image of a cracked CD, a subtle yet poignant representation of the band’s fractured relationships. A project where nostalgia met raw honesty, and design told the story just as powerfully as the footage.

Promos

Creative Director Gregg Clark | Senior Creative Editor Paul Buckmaster | Creative Editor Hannah Marchant | Sound Designer Asa Greenwood

Key Art

Creative Director Johnny Ace | Midweight Designer Abbie Edwards | Junior Designer Amy Gibson | Retoucher Sophie Hewitt | *Key art featured on homepage

Promos

Creative Director Gregg Clark | Creative Editor Laura Healey | Sound Designer James Taylor

Project: Secret World of Sound with David Attenborough

Client: Sky

Channel: Sky Nature

Role: Producer

Deliverables: Key Art | Promos

For the landmark documentary Secret World of Sound, narrated by the iconic Sir David Attenborough, our team embarked on a campaign to amplify the film’s core message: the extraordinary and often unheard ways animals communicate through sound.

With sound as the heart of the narrative, our creative strategy placed audio at the forefront. From immersive sound design and refined audio edits to playful and poignant moments in the campaign content, we ensured every creative element celebrated the unseen symphony of nature.

The visual approach was equally intentional. The key art team conducted in-depth research into a wide range of species, developing a cohesive set of visuals that could stand alone or function as a unified suite across the three-part series. This modular design allowed for flexible campaign rollouts across platforms while maintaining strong visual identity.

By combining meticulous audio craftsmanship with rich visual storytelling, the campaign brought the hidden soundscape of the natural world into the spotlight, engaging audiences with both wonder and humour.