Entertainment

Project: Sweetpea | 360° Integrated Campaign

Client: Sky Studios

Channel: Sky Atlantic | YouTube | TikTok | Instagram | Facebook

Role: Producer

Based on the hit novel by C.J. Skuse, Sweetpea is a darkly comedic, coming-of-'rage' series starring Ella Purnell (Yellowjackets, Fallout) as Rhiannon, a seemingly quiet wallflower on a dangerously intoxicating path of self-discovery.

I was tasked with producing the post shoot key art and promotional assets for the series. As this was a brand-new title that Sky aimed to develop into an ongoing franchise, the creative team also established a full brand identity, which fed directly into the promotional materials. The campaign focused on the theme “sweet but deadly”, a playful and provocative take on the show’s title and tone. This identity guided everything from visual treatments to tagline development, creating a cohesive and instantly recognisable look across all touch points.

The series was licensed globally to NBCUniversal and sold into additional territories, with the key art and promotional materials subsequently localised across various international markets. This was a key consideration during development, influencing both the visual approach and the selection of promo track options to ensure adaptability across cultures, languages, and formats.

Photographer | Simon Emmett

Creative Director | Simon Corkin

Art Director / Designer | Basile Cuvelier

Senior Designer | Damian Martinez

Midweight Designer | Abbie Edwards

Retoucher | Andy D'Cruz

Account Director | Louise Williams

Promos | Creative Director Gregg Clark

Main Trailer | Creative Editor Laura Healey

Social Genre Editors | Senior Creative Editor Marta Meloni | Creative Editor Charlotte Whiteway | Creative Editor Craig Mcarthur

Critical Acclaim | Creative Editor Hannah Marchant

Audio | Sound Designer James Taylor

Account Director | Louise Williams

Track | La Roux - In For The Kill

#Sweetpea Available now

#Sweetpea Critical Acclaim

*Due to music licensing terms and conditions, the original posts have been removed from social media

To launch Sweetpea, we aimed for more than visibility we wanted emotional engagement. As Creative Producer, I led the planning and execution of a two-day experiential activation at Waterloo Station, transforming a high-footfall space into a bold, tactile pop-up inspired by the show’s world.

The installation invited commuters to pause, interact, and connect with Sweetpea before watching a single episode. I worked closely with the creative team, marketing, and Rapport to ensure the activation extended the series brand identity balancing bright, eye-catching design with the show’s darker, subversive tone.

Our stylised DOOH trailer teased narrative tension without over-explaining, while the bold pink kiosk served as a visual hook. After the activation, OOH and DOOH placements across Waterloo and London bus routes sustained campaign momentum, with visuals echoing the activation’s mood and palette to create a layered, cohesive brand experience.

Social posts by leading talent Ella Purnell during Waterloo Station takeover activation

Campaign Performance

High-impact Waterloo Station takeover, featuring a disruptive tunnel wrap, an eye-catching Sweetpea kiosk dressed with Freddie’s Flowers bouquets and brand ambassadors handing out ‘The Gazette’ and branded merchandise to immerse commuters in the world of the show
142K+ social engagements
165 pieces of media coverage, reaching an estimated 14.5M viewers across social platforms
Bus T-sides drove national reach and awareness

The launch campaign delivered major impact through premium paid social takeover buys, making Sweetpea unmissable at launch:

TikTok Top View
Meta Moment
YouTube Masthead
Pinterest Homepage Takeover

Pre -TX activity drove strong awareness through:

YouTube Non-Skippable Ads
Meta In-Feed, Stories, and Reels Ads
TikTok Top Feed Ads
Pinterest Video Pins

Following TX, social teams kept the buzz alive by boosting standout organic content across Meta, TikTok, and YouTube Shorts

Due to the breakout success of Sweetpea's launch, Season 2 has officially been commissioned and will air in 2026.

Project: Boyzone: No Matter What

Client: Sky

Channel: Sky Documentaries | YouTube | TikTok | Instagram | Facebook

Role: Producer

Deliverables: Key Art | Promos

Boyzone: No Matter What is a compelling three-part documentary series chronicling the journey of the iconic 90s boy band, Boyzone. From the dizzying heights of teen idol fame to the heartache of internal conflict and personal loss, the series offers an emotional and unflinching look behind the scenes. The promotional campaign taps into deep nostalgia for 90s pop culture, capturing the hysteria of devoted teenage fans, while gradually unveiling the darker side of stardom and the tragic loss of Stephen Gately. The key art team powerfully mirrored the tone of the promo with the symbolic image of a cracked CD, a subtle yet poignant representation of the band’s fractured relationships. A project where nostalgia met raw honesty, and design told the story just as powerfully as the footage.

Key Art

Creative Director Johnny Ace | Midweight Designer Abbie Edwards | Junior Designer Amy Gibson | Retoucher Sophie Hewitt | Account Director Grace Albrow

Promos

Creative Director Gregg Clark | Creative Editor Laura Healey | Sound Designer James Taylor | Account Director Grace Albrow

#Boyzone #Nomatterwhat #boyband #90sbaby

#Boyzone #Nomatterwhat #boyband #cracks #beginningoftheend

Campaign Performance

Boyzone: No Matter What attracted an overnight audience of 404K across Sky Documentaries and Showcase and 240K the following day, making it the best overnight audience for a Sky Original documentary series.

It also marks the biggest overnight viewership in Q1 2025 across the Sky Entertainment Group portfolio

Key Art

Creative Director Johnny Ace | Senior Designer Kay Patel | Midweight Designer Jared Lafone | Retoucher Kristina Stankeviciute-Polezajeva Account Director Emily Morrice

Promos

Creative Director Gregg Clark | Senior Creative Editor Paul Buckmaster | Creative Editor Hannah Marchant | Sound Designer Asa Greenwood Account Director Emily Morrice

Project: Secret World of Sound with David Attenborough

Client: Sky

Channel: Sky Nature | YouTube | TikTok | Instagram | Facebook

Role: Producer

Deliverables: Key Art | Promos

For the landmark documentary Secret World of Sound, narrated by the iconic Sir David Attenborough, our team embarked on a campaign to amplify the film’s core message: the extraordinary and often unheard ways animals communicate through sound.

With sound as the heart of the narrative, our creative strategy placed audio at the forefront. From immersive sound design and refined audio edits to playful and poignant moments in the campaign content, we ensured every creative element celebrated the unseen symphony of nature.

The visual approach was equally intentional. The key art team conducted in-depth research into a wide range of species, developing a cohesive set of visuals that could stand alone or function as a unified suite across the three-part series. This modular design allowed for flexible campaign rollouts across platforms while maintaining strong visual identity.

By combining meticulous audio craftsmanship with rich visual storytelling, the campaign brought the hidden soundscape of the natural world into the spotlight, engaging audiences with both wonder and humour.

Campaign Performance

Launched in February 2024 with an overnight audience of 169K, ahead of the average for similar documentaries.

Project: The Heist Before Christmas

Client: Sky

Channel: Sky Max | YouTube | TikTok | Instagram | Facebook

Role: Producer

Deliverables: Key Art | Promos

A heartwarming and humorous festive film starring James Nesbitt and Timothy Spall, The Heist Before Christmas was Sky’s 2023 Christmas special. Blending comedy with family-friendly storytelling, the film captured the spirit of the holiday season with a feel-good narrative that resonated across all ages.

As production lead, I oversaw the main shoot and delivered a full suite of promotional assets for Sky’s Picture Publicity, Social, and Editorial teams.

I structured the shoot to meet cross-team needs capturing press interviews, stills, and social content while ensuring full compliance with Ireland’s child labour laws. Working closely with the executive producer, I built a shoot plan that prioritised legal requirements, wellbeing, and creative ambition.

Additional responsibilities included managing a dual-currency budget, aligning creative across departments, and negotiating photographer contracts and usage rights. I also led stakeholder engagement across Pre-PPM and PPM sessions to ensure alignment ahead of production.