Hello, I’m Jade — an Integrated Producer with a passion for creating global campaigns that captivate and spark conversation worldwide.


Behind the Work
I’m an Integrated Producer with a proven track record of leading bold, high-impact 360° global campaigns across the fashion and entertainment industries. With a core focus on editorial, branded content, and the end-to-end production of both show and product launches, I bring a dynamic and strategic lens to every project, driving storytelling that is both culturally resonant and creatively ambitious.
I specialise in crafting narratives that reflect the zeitgeist, spark meaningful dialogue, and leave a lasting impression. My passion lies in producing work that captivates, educates, and excites building campaigns that deeply connect with audiences across platforms and markets.
From social, UI, OOH/DOOH, and print, to live activations, events, and localisation, I deliver integrated campaigns that are cohesive, impactful, and crafted with intention. With a foundation rooted in both fashion and entertainment, I approach each brief with a sharp editorial eye, a deep understanding of audience engagement, and a commitment to innovation.
I’ve had the privilege of collaborating with iconic brands and global A-list talent, including MADONNA, RIHANNA, GERARD BUTLER, ADRIANA LIMA, JAMES BAY, ELLA PURNELL, TIMOTHY SPALL, JAMES NESBITT, ROB BECKETT, and ALISON HAMMOND, As well as FENTY, SKY, NBC UNIVERSAL, NETFLIX, STARZ, BOTTEGA VENETA, SUPREME, VACHERON CONSTANTIN, MULBERRY, MR PORTER, ALEXA CHUNG, KENDO BRANDS, ART PARTNER, JN PRODUCTION, AND THE ANGELA DE BONA AGENCY (ADB).
As I continue to evolve within production, I’m excited to expand my portfolio into new territories pushing creative boundaries and embracing opportunities that challenge convention. I remain committed to collaboration, representation, and delivering powerful, culturally relevant work.
Let’s connect.